rewrite this content SEO-optimized By Lesley J. Voss AI tools for content creation are super popular today, and no wonder: They help small business owners and marketers save time and money. Tools like ChatGPT generate content assets in seconds. Their texts look like they were written by humans, and plagiarism checkers see them as original and ready for publishing. A tiny problem: those texts aren’t original. ChatGPT isn’t as intelligent as many believe (yet!): It generates words without understanding the context. Its content is generic, with no insights for the audience. Yes, it learns fast, but still can present some false information from the internet as if it’s true. It can’t cover controversial issues like politics or religion, and it offers biased answers to corresponding questions. I don’t want to say that you can’t use ChatGPT or other AI tools, for your business needs, because they are actually great! These tools can help you generate ideas for your business blog, craft a content plan, or gather information. AI is also a remarkable productivity tool for content marketers. It saves time on brainstorming, planning, creating, and editing business content. The trick is to use ChatGPT’s features correctly, not rely solely on it for writing your content. Quality is what matters; use it to complement your processes and make you more efficient. How to create high-quality business articles with ChatGPTStep 1: Choose a keyword and topic As a business owner or marketer, you should have a content strategy and a content plan ready before writing articles. Each topic from your content plan needs to be relevant to your business goals and audience needs. Plus, each asset on your website should focus on a specific keyword for search engines to understand the contest and showcase it to the audience accordingly. Dive into your content plan and choose one keyword and topic you’ll cover. Ensure your keyword and a future content asset match user search intent. Step 2: Create a catchy and emotional title A title is the first thing users will see in the SERP results of their query. Your title should: Be relevant to the content you’ll provide Hook Motivate to click ChatGPT and other AI tools can’t write catchy titles. They give title ideas based on a keyword you provide, but all their variants will be generic and alike-looking. So you need to research what title formulas are already winning and make your own winning title based on them. Where to find what’s winning? Use a tool like Ahrefs, or go to Google and check what titles and content types rank high for your target keyword. Step 3: Build an outline with H2s and H3s Create a detailed outline for your content asset—that’s where ChatGPT comes into play to speed up the process. First, search your keyword on Google and check the top 10 results from SERPs to see what subtopics they cover. What are their top used H2? Ensure to include them in the outline for your content to be comprehensive and establish E-E-A-T (experience, expertise, authoritativeness, trustworthiness) guidelines by Google. Ask ChatGPT to help you. To do so, prompt it: “Create an expanded outline on the topic [Your Title Here]. The outline should include these subheads [mention your H2s and H3s].” Step 4: Add an FAQ section Consider the AI-generated outline a rough draft. The next step is to revise this outline for higher quality: Remove irrelevant content sections ChatGPT provided in its outline. Add some extra content if necessary. Use AlsoAsked.com to find 3 to 5 relevant FAQs to mention in your outline. Choose questions that match user search intent and don’t overlap with other H2s you’ve already mentioned. Add them to the bottom of your content outline. The block with answers to users’ most common questions is your chance to cover voice searches and rank for long-tail keywords. Plus, it boosts your business content’s expertise and makes it look more professional and compelling in the readers’ eyes. Step 5: Prompt ChatGPT with your outline © Chanelle Malambo/peopleimages.com -Adobe Stock ChatGPT can now write a draft after your outline. Prompt it with something like this: “Expand the outline above to create an informative and comprehensive article. The article must contain 3000 words. Use points of outline as headings and subheadings. Make the article original. Write the article.” If you want it to follow a particular writing style of some author, you can add something like, “Write the article as if you’re Lesley Vos.” (This trick works for content writers with a rich online portfolio: AI should be able to find and analyze their writing style before copying it.) Try prompting ChatGPT with each H2 and H3 separately. It will help prevent repetitions; AI often shares the same statements with different words in articles it generates. Re-prompt until you get a 100% good, readable, and value-adding draft. Step 6: Edit what you get from ChatGPT Once you get a complete draft from ChatGPT, don’t hurry to paste it to your website admin panel and publish. AI detectors will see it as artificial, and content quality checkers like Copywritely will show it as low-quality and non-unique. You need to edit it for a higher quality: Revise it until it’s your brand voice. Add custom images, charts, and graphs, and format it for better readability (bullet points, short paragraphs, examples). Link to external and external relevant pages within content. Step 7: Write your own intro and conclusion Intros and conclusions from ChatGPT are super generic and often look like they were written by a middle-school student who didn’t do their homework. Revise the intro: Start with a relevant yet compelling hook. Make it short and well-structured. (Users scan, don’t read on the web; weak intros will kill their motivation to keep investigating what you have for them.) Add personal examples to get the most out of brand storytelling. Set expectations; preview your content for readers. Write the conclusion yourself too. Customize it, make it personable, and add a relevant call to action (CTA) for the audience. ChatGPT cannot replace you As you see, the process of business content creation with ChatGPT is 6/7 parts human work and 1/7 parts AI work. And that’s okay. The ability of AI tools to structure the human experience into convincing imitations of human writing is impressive. Yet, it’s not a solution to all concerns. Consider ChatGPT a helpful hand, not a full-time performer of your business tasks. Please don’t 100% rely on AI for your content, and don’t allow it to compromise your content’s quality. Use its features wisely, and it will save you time for other tasks in your business development. FAQs about ChatGPT writing content for your businessIs ChatGPT content good for SEO?ChatGPT can help SEO specialists automate some tasks related to content creation. It is okay to use for writing SEO titles and meta descriptions and creating short-form content like social media posts. But it is worth refraining from using ChatGPT content to generate complete SEO articles.Does Google penalize ChatGPT content?Google doesn’t penalize ChatGPT content; however, it won’t rank it in SERPs if it’s low-quality. According to Google, creators should focus on “people-first content,” so it can ban yours if its primary purpose is to manipulate search rankings and your content is not helpful and original. If your ChatGPT content is high-quality, you have nothing to worry about.Can ChatGPT be used for content writing?Yes, you can use ChatGPT to assist you in the content writing process. Ask it to brainstorm topic ideas, generate content outlines, or find the information for your future articles. ChatGPT can also write initial drafts for you, but ensure you revise them for higher quality and accuracy.About the Author Post by: Lesley J. Voss With 9+ years experience in marketing, Lesley Vos specializes in sales copywriting and storytelling. Currently associated with edu blogs, she’s also a regular contributor to many publications on business, digital marketing, and self-growth. Company: AcademicHelp Website: www.academichelp.net Connect with me on LinkedIn and Twitter. . Write it in a business tone. Use transition words. Use active voice. Write over 900 words. The blog post should be in a beginners guide style. It should have a minimum of 4 sections. Format your response using markdown. Use headings, subheadings, bullet points, and bold to organize the information. Include the keywords from post title.