If you do not consider that chilly calls work in 2017 then cease studying this text and get again to e-mail. Cold calling nonetheless works in a BIG method. Here’s why and this is how to make an efficient chilly name in staffing…
Depending on the business you workers for, chilly calls might be more practical than others. For instance, the business I service, Telecommunications, is comprised of Baby Boomers and Gen X’ers who aren’t afraid of human contact and dialog through cellphone. This is how we grew up and this was the popular technique within the enterprise world again within the 80’s, 90’s, and early 2000’s.
… Look at your business and perceive your audience.
For chilly calls to work, it’s essential to consider it would. You cannot have a shadow of doubt in your thoughts earlier than choosing up that cellphone. Get your mindset proper and persuade your self it will work.
What is the easiest way to open your name? Here’s my pitch…
“Hi Peter, (never use Mr. last name), makes you look subservient off the bat. My name is x, with x company and our core competency is x,x,x. We work with x companies within our industry to help them secure qualified resources for projects and/or direct hire. Can I be a resource for you from time-to-time?
That’s IT! Then SIT BACK AND BE QUIET. I don’t care if 20 seconds of awkward silence occurs, awkward silence is good! I see and hear so many staffing sales execs ramble on and talk themselves out of opportunities. Listen and listen more.
Let’s dissect my pitch above. The first name establishes a level playing field. Posture and positioning is critical in sales, (read any Seth Godin book) especially, within the staffing and recruiting business. Sharing core competency and clients establishes relevance and credibility right away. This is also critical because most peoples’ attention span nowadays is 1-2 seconds.
The word “certified” says so much. Hiring managers need quality. If you simply say we secure resources, then you don’t separate yourself from other recruiters. If he questions your “high quality” claim, this is a when you have him! Share success stories. Share what other clients tell you. This is powerful.
I use projects and direct hire to make sure he understands we cover both sides of the business and we can be flexible with his business needs. Hiring managers love options and flexibility.
My final question, “Can I be a useful resource for you from time-to-time?” has been my ACE within the gap. Very non-threatening and does not make you look determined. It will get the hiring supervisor considering proactively and if he’s sensible he’ll hold you in his thoughts within the occasion he wants you within the close to future.