YouTube Videos for Insurance Agency Marketing & Lead Gen
Insurance company entrepreneurs spend a whole lot of time discussing insurance coverage search engine marketing (insurance coverage SEO) and Google rankings. However, they usually miss an excellent alternative out there straight with YouTube. Consider these ten compelling YouTube statistics:
- The 2nd most visited web site on the earth with 23 billion visits a month
- It is the second largest search engine after Google
- Used by 1.3 billion folks globally
- There are 2 billion month-to-month lively customers
- 5 billion movies are watched every single day
- 1 billion movies a day are watched on cell units
- Male customers outnumber feminine customers by a 2 to 1 margin
- Users common about 40 minutes per day on YouTube
- Approximately 79% of all web customers personal a YouTube account
- The largest market for YouTube is the US (15%)
Okay, so YouTube is clearly a serious participant with regards to site visitors and stickiness. But how does that translate into alternative for companies generally and insurance coverage businesses and brokers particularly? Videos supply businesses, brokers, TPAs and wholesalers a chance to:
- Showcase experience
- Create sticky content material
- Educate your prospects and shoppers
- Engage prospects for 5, 10 or extra minutes
- Leverage content material throughout a number of channels
- Improve web site efficiency
- Generate in-profile leads
YouTube movies will pay dividends for years, and as your movies garner growing views, your movies rise to the highest of the rankings. Your insurance coverage company movies could document 1000’s of views and proceed to draw viewers though they’re 5 to 10 years outdated! Videos can have a protracted shelf life if finished accurately, assuming the subject stays related. Thus, subjects needs to be chosen with shelf life in thoughts, although trending subjects can appeal to extra views short-term. Agencies and brokers can create movies on all kinds of subjects, a number of normal examples are beneath:
- Experience Modification Factors Impact on Rates
- Five Hidden Business Risks Which are Not in Standard Policies
- Best Practices for Remote Employee Enrollment
- 5 Creative Ways to Increase Benefits with out Increasing Costs
- Leveraging Safety Programs to Reduce Insurance Premiums
What kind of movies ought to company entrepreneurs create? There are many types to select from, listed here are a number of the major kinds of movies insurance coverage entrepreneurs can use:
- Image Based Video
- A-Roll Video
- B-Roll Video
- Typography Video
- 2D and 3D Animation
- Whiteboard Animation
- Recorded Webinars
- Voice Over PowerPoint
- Talking Head Videos
Videos can vary from a minute to an hour or extra! Content is king no matter size, although shorter movies are sometimes really useful.
So, what’s stopping your company from leveraging this highly effective medium and platform? Agencies missing the time or sources needed to finish this initiative, can think about outsourcing to an skilled insurance coverage company and dealer advertising and marketing company to complement their in-house workers.
