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Home Sales

When it comes to the customer, it’s all about WIIFTC.

3 months ago
in Sales
Reading Time: 4 mins read
0
sales management sales performance management sales lead management lead management system lead generation pipeline management crm lead management pipeline crm

A lot has been written on gross sales and closing approaches as a result. In my opinion, “Closing the Sale” is really about addressing the customer’s true needs.

Asked, “What’s in it for me?”

“What’s In It For The Customer?” should be a constant concern for every team member, regardless of the task at hand. It’s because of this that clients are continually looking for better options. ‘ In the end, you must provide a solution to their problem. Think of it this way: If you’re an amateur handyman, the problem may be as easy to solve for you as suggesting the right replacement filter. If the customer is a contractor, ensuring customer happiness may be a concern. For a builder, the most important thing is to get a good return on his or her investment. Even though it may seem simple, many salespeople have difficulty delivering value-added services beyond the price. Because “What’s in it for the customer?” is usually overlooked, this happens.

That simple question can help us increase our ability to wow the customer. It’s all about the “Wow.” The “Wow” factor combines intangible features and components that make the promotional process lively. The consumer experiences a rush of adrenaline and a surge of intrigue. Enhancing customer service channels with a “wow” problem is the best way to keep customers. We should thus begin by enhancing our model image and the value we can provide. To begin, we ask, “What’s In It For The Customer?” for everything we do.

Be genuine with your potential customers.

From the beginning of your engagement with your prospects, clarify what you can and cannot accomplish. Make certain you don’t accept projects that you can’t complete or that you don’t know how to do. If you know you won’t make a deadline, tell the person in charge of the project why and ask for an extension. The sooner you inform them that you will not be able to meet their deadline, the more advantageous it will be. If you can’t fulfill a customer’s request, provide alternatives, whether a subcontractor or a whole new product line. This not only gives customers the impression that you’re honest, but it also often results in positive word-of-mouth.

Never make a promise you can’t keep — and then deliver

A banner in the staff area of a cruise ship recently grabbed my attention. It was said, “Deliver a Wow Factor! Outdo their expectations in every way possible “Nonetheless. Afterward, I found myself pondering this claim. What if every person in the world made it their mission to go above and beyond what is expected of them? A smart place to begin is by asking, “What’s in it for the customer?”

Growth

Suggestional marketing, up-selling, promotional sales methods, and follow-up sales call to existing customers all need more than just training to be effective. In the beginning, they ask themselves the same crucial question: “What’s In It For Me?”

There’s a lot more to boost sales and profits than merely enhancing one’s skills. Success necessitates a shift from productivity-driven to customer-driven focus. In what ways does it indicate anything different? Put another way, it implies that employees who are pushed for productivity are more likely to respond quickly to an incoming name or counter sale to keep the next name on hold or wait for the next customer in line. They strive to meet the needs of as many customers as possible in the shortest amount of time possible.

Up-selling or promotional gross sales methods are not possible, much less time to think about other products the customer could desire.

  • Even if you have the best intentions, making timely follow-up calls to prospects or potential customers who have requested information is a problem.
  • Making outbound sales calls isn’t a problem due to a lack of time availability.

Management should assist the gross sales effort and train salespeople to become full solution providers to overcome this innate, productivity-driven attitude. Ask, “What’s in it for the customer?

It’s essential to have a company culture that emphasizes customer relationship fairness. This includes ensuring that you have enough people to properly serve your customers in the manner they deserve to be served. As a result, customers become loyal, and repeat customers become the engine of growth.

Managers on the cutting edge of business acumen understand the significance of sales growth. Using suggestive advertising, up-selling, and promotions regularly may significantly impact how much money each customer spends and how much of that money is spent on the company. As a rule, customer service should always come first. This should become a way of life, not just a catchphrase. If you want to gain a competitive advantage and set yourself apart from the competition, you need to make providing world-class customer service a core strength. Ask yourself: “What’s in it for the customer?” at all times.

Tags: crm lead managementlead generationlead management systempipeline crmpipeline managementsales lead managementsales managementsales performance management
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