Videos have nice shelf life and provide insurance coverage companies and brokers a chance to supply academic, sticky, and efficient content material. Videos can vary from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music.
Why add video to your insurance coverage company web site, and why create a branded YouTube channel with movies? One essential statistic to think about, is that your insurance coverage prospects are 80% extra more likely to watch your video than learn your content material. Another is the impression of video in your insurance coverage search engine marketing efforts. Google offers extra weight to webpages that comprise movies, and naturally, they personal YouTube. More video usually equates to raised insurance coverage SEO. And when your insurance coverage company video has an extended view time than different web sites in the identical search outcomes, you obtain a good better SEO increase from Google. Furthermore, an insurance coverage company video supplies producers with nice collateral for his or her e-mail advertising, a social media advertising efforts.
Professionally branded YouTube channels can be utilized to create featured movies and particular play lists. For instance, you possibly can provide playlists for P&C, Employee Benefits, High Net Worth Clients, and Personal Lines. Each play record ought to have at the least 3 movies, ideally extra. These can then be used for internet advertising initiatives together with e-mail advertising and social media advertising.
Though prospects (and purchasers and companions) usually want movies to written content material, not all of those web site guests will watch your video in its entirety. Insurance web site guests need to know if the video pertains to them, and if they do not see its profit shortly they’ll depart your video and bounce to a different website. To assist enhance stickiness, be sure you add captions and transcripts. Captions and transcripts will assist enhance the prospect individuals will watch your complete video and increase your authority with Google. Captions and transcripts assist by:
- Increasing view time (as much as 80%)
- Improving deep linking with key phrases in video
- Improving search outcomes for key phrases included in video
Take the time to create insurance coverage movies, and leverage their advantages to the fullest. Including insurance coverage advertising movies in your web site and including them to a branded YouTube channel will assist your insurance coverage search engine marketing efforts, improve web site site visitors and drive extra insurance coverage leads into your pipeline.
If you’re on the lookout for methods to enhance your insurance coverage company web site, produce top quality movies, and optimize your insurance coverage company SEO, and lack the interior time, instruments or abilities to take action, you possibly can contemplate outsourcing this initiative to a proficient insurance coverage advertising company.