Make a point of submitting your content to websites that accept client publish entries since this is an important aspect of customer posting. Copyblogger does not accept customer publish submissions, despite our encouragement to grow your audience. Don’t worry; however, these suggestions may be used in any kind of media.
When I published the weekly publication The Killer-Poet for Copyblogger, I explained that they rejected my first customer post.
I’d want to share this tale with you to shed some light on the sensitive nature of the interaction between a writer and an editor. This year’s lessons and customer blogging best practices will be valuable assets as you develop your content marketing strategy for the new year ahead of you.
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For the sake of comparison, let’s revisit customer posting best practices in 2008.
In my “Where I Want Visitors to Post” file, Copyblogger was at the top of the list when I started building my customer posting strategy.
Finally, after five years, I was able to fulfill my mission.
How did I spend the period between May 2008 and May 2013, when my first blog post was published on Copyblogger?
She was strictly teaching me how to improve my writing.
The rejection from Copyblogger had a significant impact on my later customer posting success, even though I had high aspirations of becoming a customer post for Copyblogger in the early stages of my online writing and improvement business.
Copyblogger’s Editor in Chief position in 2014 also prepared me for that role.
Rejection is not a failure.
Before I sent an unsolicited customer email to Sonia Simone, Copyblogger’s Chief Content Officer, I had been reading Copyblogger every day for two years before that day.
For lack of connections to make an introduction, I elected to write a quick and instructive email with the entire publish attached in a Microsoft Phrase doc (very 2010) and an HTML model in a plain textual content content material file (moreover very 2010).
But even if it was a long shot, my post seemed innovative to me at the time! A simple move to WordPress would cover the HTML and its connections to several other Copyblogger articles. Editors like pieces ready for publication; thus, this was the best approach to have it published.
Using the situation’s contact type, I went up after two weeks without getting a response to my all-in-one introduction and pitch email.
According to the Copyblogger Help Desk, I was told that the editorial team would be in contact if they were involved with my article’s publication.
My writing career has grown more due to rejection than if the article had been approved for publication.
Failure is nothing more than. What’s going on here?
I didn’t e-mail anybody at Copyblogger again, but I didn’t give over each.
I acknowledged that my post was not a good fit for the site without sacrificing my belief in my writing abilities.
Suddenly, the event became a threat in my eyes.
This is why I opted not to write for Copyblogger. While we were waiting for the stars to show up, work was still to be done.
Is there a good reason for the client to publish?
My goal was to increase the visibility of my service business on the web and build a stronger writing portfolio.
After being rejected from Copyblogger, my next task was to find a new home for my work.
Who else could I turn to? What’s more, who would benefit from what I had to contribute with someone else?
My concentration was on who would benefit from the information I was creating.
With a focus on this one thing, you’ll always find the perfect venue to publish your content.
What makes customers’ reviews so successful?
You’ll find that most high-quality websites don’t require any more of the same content that their regular authors offer.
Instead, these blogs look for posts that demonstrate competence on connected topics.
Genuine, practical content material materials conveyed via the employment of a single writing voice, or put it another way:
Despite this, it isn’t very distinguishable.
Visitor posting success can only be achieved if you put your best foot forward. Because websites have set editing requirements, distinctive writing is just a portion of the puzzle. ”
You become a client of their editorial house, and you must alter your presentation to ensure that your textual content and tone fit their normal publication style.
Even if Copyblogger wasn’t my first choice, by this point, I had become interested in writing for other sites outside their own.
My first variety was just a beginning point.
Customer posting best practices: five things to keep in mind.
If you’ve been writing blog articles for your website for some time, you’ll have developed a personal method for doing so that you may refer to.
By now, you’ve probably mastered the techniques that allow you to provide new content daily.
However, this is an uncharted area since it is on a website that is not your own.
Clear and efficient communication with a website’s editor is necessary, and your customer article often has to appear quite a bit different from the pieces you generally write.
The following are five customer posting best practices to integrate into your content marketing strategy.
1.Assume the role of editor
By running a customer publication, an editor is putting her trust in the author.
To ensure that she accepts your content, you want your writing to overcome any objections she may have to it.
You should not be concerned about how your emails are worded. Keep your focus on the task at hand and you’ll succeed.
2. Restrict your attention to a narrow area.
It is time to let your words speak for themselves.
As a value-added service provider, let it display your pricing.
However, professionalism and friendliness are crucial attributes to have even when communicating with editors. However, the lack of quality material does not excuse these flaws.
3. Keep your style, and don’t copy others.
So, you don’t want to contribute any of the crappy stuff I just mentioned?
Look for ways to reframe traditional debates instead of just regurgitating them.
Fine-tuning all of your writing and skill-building abilities needs practice and commitment.
4. As a subject-matter expert, you’ll become a valuable resource for your colleagues and clients.
It’s unlikely that a potential customer would see your post as unique if it contains information written by anybody.
However, if an editor can only acquire the content material she wants from you, you turn into a prized beneficial resource.
If you’re a subject-matter expert, you may even be asked to write again.
5. Create stand-alone content.
As valuable as hyperlinking might be, it’s often misused, and the consequence is a sloppy, disorganized piece of writing.
Consider drafting your customer’s piece as if it were for a magazine or newspaper story.
This is common for readers who find a post interesting enough to keep on their fridges. She doesn’t need to join 15 separate articles to finish the textual content.
Entitlement desperation is at the bottom of this hole.
Furthermore, although you may write on your website whenever you want, there is no assurance that one of your pieces will be approved for publishing on another person’s website (even if you believe it is the finest content material materials you’ve ever written).
Every one of the content’s elements must be in sync.
Tips #1 and #2, which encourage you to think like an editor, allow you to better understand how to manage a multi-author blog.
If you don’t presume like an editor, rejected authors are more likely to feel aggrieved and entitled if they aren’t accepted.
As a result of your harsh response to an editor’s refusal to accept your first request, you harm your position with others who have already taken the time to review it.
For whatever reason, you’ve never heard somebody say:
“That individual was clearly out of bounds!” However, it’s a good thing they were, since now I’d like to do them a favor!”
Editors may suggest a rewrite if they feel your subject matter has promised; nonetheless, you should defer to their judgment in making this choice.
It becomes easier to tell whether a blog post is a good fit for your website as you get more familiar with your own personal content materials editor role.
As well as when it’s not. The text may need to do well as a component of the content library on your website.
Don’t allow the views of others influence you.
First and foremost, you should focus on the assessment of your work. Do your research.
You’ll come across many social media accounts when researching a person or organization.
Don’t just click the Observe or Join buttons if you want to keep up with what’s going on.
When so many people are involved, what are you expecting to achieve? The real issue is whether or not you’ll pay heed to the editor’s advice. If you say “comply with” or “invitation to attach,” do you think they’ll discover you?
It is your ultimate goal to interact in social media so that you can learn about the online persona of others and build a connection with them over time.
Visitor posting is a means of establishing a dialogue with others.
It’s both a course and a practice.
Accept that even if you follow all of these best practices, you will still make mistakes and won’t receive the results you want.
Recognizing mistakes, reorganizing, and moving ahead with a new approach is all part of the plan and execution.
It’s less about what you desire and more about finding an outlet that fits your present situation when communicating.
At this point in your career, you are often being set up for success somehow.
Even though you may be hoping to profit from a customer post on your favorite website, the efficacy of any post is always assessed by the value it provides to others.
Pitches should originate from the area where you will be serving food. The more you write, the more places you’ll discover where you may publish your work.
And it’s not only that you’ve made it into the public eye, either. In addition, you’ll learn how to communicate effectively and build connections that will pay you in the long run.
“The practice is the goal,” says one of my yoga teachers.