Abusing each other is a sad reality, and we all know it. Many people have been trained to turn a blind eye to bad behavior like this and stay out of the fray as a result. It’s a shame that the cycle of abuse continues in this way until someone says enough and does as much as say no more.
While we can’t compare mistreating a person to mistreating a consumer, we can say the same about certain advertising tactics. Businesses must learn how to break the cycle.
Because of this, companies want their customers to know that they’re a leader in their field and should be the “go-to” source for any product or service. Sadly, too many people resort to aggressive advertising in their efforts to get attention.
What is an abusive ad? The practice of disparaging or humiliating a rival to boost the visibility of your business is known as “abusive advertising.”
It is morally wrong, but it is also illegal in many places.
Because of moral and legal considerations, why would any company employ defamation of a rival to promote itself? Why would a business consider cheapening its goods and services by using deceptive advertising tactics? What’s the point of delivering inside the competition in the first place?
The “wars” that start between one service provider and another have been played out on national television and the Internet for everyone to see. Verizon and AT&T are good examples. We’ve seen them go after one other for years by comparing their own company to the competition and claiming that theirs is superior.
Each of them has seen an increase in the level of audience hostility. Unfavorable word-of-mouth advertising erupted when expectations exceeded service. Unfavorable advertising demonstrated to the general population that it was OK to be unsatisfied and expect more from whatever company they chose. As opposed to consumers extolling the virtues of one service over another, they began attacking their provider of choice.
These two mega businesses can weather the storm because they are so large. It’s a good thing for these two companies to recognize their mistake and begin marketing in a different approach. However, customers may take a while to forget the sleazy marketing tactics used.
Are you willing to incur the risk of using aggressive advertising methods if your company isn’t in the Fortune 500?
Instead of slandering or disparaging your rivals, focus on promoting your business in a positive light. Promote the fact that your company has been around for a long time. Make sure your audience is aware of any honors your organization has received. Encourage your customer service representatives to be kind and helpful at all times. Never attempt to defraud your customers; instead, provide top quality for a fair price. To show gratitude, thank your clients for their business. Ask your customers for ideas on how to improve. To sum things up, don’t lower your standards by aggressively rejecting your rivals!
Learn how to break the cycle of advertising abuse and become a leader in positive advertising instead. Your customers will appreciate your support.
