You aren’t mistaken – I standby the title of my article. This is one of the best time to arrange a enterprise of your goals or to broaden your present enterprise and sure, we’re all nonetheless in Covid pandemic scenario. So why all my positivity? Have I gone off-tangent with my ideas?
I’m an economist and enterprise educator. For a protracted time period, I’ve additionally been an energetic Singapore/Indonesia consultant of the World Future Society. Thus scenario-planning is kind of up my alley of experience.
So listed here are my ideas about why it’s ripe to start out a enterprise now.
Reason 1: Globalisation
The unfold of globalisation has not ceased. Rather, extra individuals are leaping onto the bandwagon of looking for items and providers from completely different nations. There is an unquenchable want to buy the following “big thing” regardless of the supply of the brand new concepts
Reason 2: Rapid Spread of (*6*)
As the world holds it breath for the technological march in direction of 5G, what must be accepted is the velocity of each info and misinformation. This signifies that with the fitting advertising technique, you possibly can propel company branding to a bigger base of potential clients inside a shorter time.
Reason 3: From social media to Mega Sticky Media (MSM)
I’ve created this acronym MSM as a result of through the Covid interval ranging from 2020, there was the rise of Tiktok to change into a free media platform to get enterprise message throughout. It was like a mix of YouTube and Instagram however in hyper-speed of seconds. For the primary time in historical past, advertising individuals are compelled to distil the essence of a model to swimsuit a typical Tiktok attention-span. To many, that is unattainable however to the youth-market this phenomenon is mere known as “Got to do it quickly!” GTDIQ -another one among my newly created acronyms.
Reason 4: Social Activism
For a enterprise to embrace social change and be enterprise citizen just isn’t new. It additionally makes good enterprise sense too. But the tsunami of social occasions that began from 2020 and the way shareholders and clients will assist a enterprise that can take a stand – has formally taken root. Thus, should you begin a brand new enterprise, it’s virtually a truism that your model has to embody a sure degree of being a change-agent for the betterment of society.
Reason 5: No Lack of Funding
Not solely is there no lack of funding, however there may be additionally now a brand new monetary mannequin Special Purpose Acquisition Company (SPAC) which permits start-ups to bypass the standard Initial Public Offering (IPO) route. There is now a giant demand for patents and new enterprise fashions that assist dig out a brand new area of interest.
Reason 6: Food Security and Sustainability Issues
With the acceptance that meals safety and environmental sustainability will consistently problem the minds of many governmental decision-makers, there may be alternatives galore for extra analysis on this space. Thus, start-ups can develop their marketing strategy and technique alongside the traces of those points.
With all these components in thoughts, do contemplate beginning a enterprise at present!